AOL Signs Marketing Deal With Verizon
NEW YORK AOL said today it has signed a deal with Verizon Communications to become the official provider of advertising for the company’s online and mobile Web properties.
Verizon said it would use AOL’s Platform-A “sales force and its ad-serving, targeting and inventory management tools to power ads on its online inventory.” Verizon currently uses Platform-A’s mobile ad serving platform, Third Screen Media, to manage the sale of its mobile Web advertising. Terms of the deal were not released.
According
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