U.K. Photographer Ritualizes Famous Reggae Album Covers

Alex Bartsch's project is coming to Art Basel Miami Beach and a bookstore near you.

This is such a fun idea.

Alex Bartsch, a photographer based in London, has for the past few years retraced the locales used around his city for famous reggae album covers shot in the 1960s, 1970s and 1980s. At each location, he holds up and photographs the cover in a way that superimposes, most often seamlessly, with the original shooting location.


Bartsch plans to share some of this work at December’s Art Basel Miami Beach as well as turn the collection of reggae artifacts, with notes, into a book to be published around June 2017. The Kickstarter campaign to support that side of the project is nearing its fundraising goal. From the project notes:

The idea first came to me when I bought the Brixton Cat LP by Joe’s All Stars (Trojan Records, 1969). I live in Brixton and took the record down to the market where the cover photo was shot, holding it up and rephotographing it at arms length, matching up the LP to the background. The second cover was Smiley Culture’s Cockney Translation 12″, which was photographed in Battersea. From then on, I was hooked.

The hardcover tome is being produced in partnership with Al Newman of One Love Books and will run 112 pages, with a forward by Noel Hawks. For those unfamiliar with Hawks, learn more here.

H/T: M magazine; screen grab via Kickstarter