Alan Alda Takes His Brainiac Act to the Geffen

Is there anything Alan Alda can’t do? Not only does he tower above his co-stars this week’s non-Oscar related Brett Ratner caper, but in connection with last night’s Geffen Playhouse debut of his play Radiance: The Passion of Marie Curie, the 75-year-old is also breaking a social media leg.

Alda and the venerable westside institution have partnered with one-year-old New York start-up Skanz. Per a company press release, the idea is to engage audience members in ways heretofore unthinkable:

All audience members were outfitted with Skanz QR-coded bracelets, allowing them to instantly access–and to literally “wear”–Geffen Playhouse’s digital media content on their wrists, including cast photos, bios, social media and video content.

Each Skanz band contains a unique QR code and serial number… The theater is using the QR code to help the audience further engage with the production and performers. After the show, audience members can register for free at and transform the bracelet into their own personal mobile website (“ Skanzsite”).

Says Alda: “I was delighted when Skanz helped us connect to the audience with its QR-coded network. The bracelets are fun for us and they connect us to the very people we want to reach.”