Advertisers Spending Less, Moving Their Money Online
The Hollywood Reporter, citing an unreleased Kantar Media report, says that advertisers spent 12% less in 2009 than the year prior. Of the 20 categories surveyed, only Internet advertising and free-standing inserts were up.
More from THR:
Television performed above average, falling 10%, with national syndication doing the best (off 5%) and spot TV doing the worst (down 24%).
Radio and newspaper were each down 20% and magazine was off 17%. Outdoor advertising sunk 13%.
But there is good news, because advertising slumped 15% in the first three quarters of the year but only 6% in the fourth quarter, so a recovery might have begun.
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