AARP Launches AARP VIVA For Latinos
AARP is expanding its Latino-oriented, Spanish-language media properties through AARP VIVA, which will debut with the Spring issue of AARP’s quarterly bilingual magazine, AARP VIVA Su Segunda Juventud (AARP Live Your Second Youth) and which will be overseen by editor Gabriela Zabalua-Goddard.
Explains Kevin Donnellan, executive vice president and chief communications officer for AARP:
Our members will continue receiving the same high-quality content they have grown to expect, only now they’ll get even more as we broaden our reach to the Hispanic audience with more original, compelling, and useful information.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in