A Look Inside Post.com’s Traffic

FishbowlDC has obtained an internal memo written by WashingtonPost.com’s Jim Brady, which outlines washingtonpost.com’s traffic for the month of September.

    The most popular content areas of the site in September were the home page (84.2 million page views), Arts & Living (18.1 million), Sports (12.5 million), Politics (11.7 million), Opinions (10.7 million), Metro (7.4 million), World (7.3 million), Nation (6.4 million) and Business (3.8 million).

    Five Most Viewed Articles:

    The Most Feared Man on the Hill?, by Jose Antonio Vargas, received 419,034 page views.

    Book Tells Of Dissent In Bush’s Inner Circle, by Michael Abramowitz, received 404,338 page views.

    In VMA Comeback, Britney Makes All The Wrong Moves, by John Maynard, received 383,385 page views.

    After 12 Innings, Nats Left Feeling Vacant, by Amy Shipley, received 350,559 page views.

    Among Top Officials, ‘Surge’ Has Sparked Dissent, Infighting, by Peter Baker, Karen DeYoung, Tom Ricks, Ann Scott Tyson, Joby Warrick and Robin Wright, received 292,230 page views.

Tons more after the jump, including the most popular blogs…



    Top Ten Blogs: Page Views
    White House Watch 1,936,787
    On Faith 821,152
    The Trail 791,081
    The Fix 537,465
    Redskins Insider 454,017
    Celebritology 411,928
    Soccer Insider 279,652
    PostGlobal 269,533
    DC Sports Bog 229,596
    Raw Fisher 194,933

    Top Ten Referring Domains: Instances
    Google.com 9,338,490
    Yahoo.com 2,831,283
    Drudgereport.com 1,897,842
    Cars.com 899,542
    Huffingtonpost.com 737,598
    Legacy.com 666,188
    Apartments.com 659,047
    Homescape.com 657,178
    MSN.com 612,844
    uclick.com 579,939

    RECENT LAUNCHES
    Property Values 2007, a comprehensive real estate package. (9/30)
    Relevant video embedded in stories. For an example, check out this Style piece. (9/28)

    On XM Satellite Radio’s POTUS ’08 (XM channel 130), a half-hour politics show hosted by washingtonpost.com’s Ed O’Keefe. The program airs Thursdays at 1 p.m. and 10 p.m. ET. The daily “Post Politics Podcast” will also air on XM each weekday between 2:45 and 3 p.m. ET during “POTUS Live with Joe Mathieu.” (9/27)

    A WiFi hotspot locator, part of our new business travel section.

    Channel This, Style’s television blog (9/21)

    The politics glossary, a reference for campaigns and Congress (9/20)

    A new story page that allows a wider article column, reduced clutter, and better related content. See an example here. (9/19)

    Fact Checker, a new feature by Michael Dobbs exploring the truth behind statements made in the 2008 campaign (9/19)

    Google maps with more detail and better driving directions in City Guide (9/18)

    Post Mortem, a blog about obituaries (9/17)

    TIP OF THE WEEK
    If you’re searching a website for something specific, put quotation marks around your search term for better results.

    POST/POST.COM WINS
    Ann Scott Tyson worked closely with our video team to produce Baghdad Tour, an interactive feature combining her reporting with maps and video.

    Left of Boom, Rick Atkinson’s study of the U.S. military’s efforts against IEDs in Iraq and Afghanistan, debuted September 30. Rick made sure that multimedia elements were brought into the project early on, coordinating with washingtonpost.com’s Amanda Zamora. Vince Bzdek and Dennis Brack collaborated with our designer to incorporate graphics and other visual elements into a terrific package.

    WORTH A PEEK
    http://googlemapsmania.blogspot.com/: A cool site that shows how news sites are using mapping mashups to communicate information in a new way.

    Here’s a site showing off some of web journalism’s best work of 2006.

    OTHER NEWS
    Awards
    Two video pieces from the “Being a Black Man” project (“The Jailed” and “What Does it Mean to Be a Black Man?”) won local Emmy awards, so congratulations to Ben de la Cruz and Hamil Harris. Their “Philip Brown” piece was also nominated, as was Christina Pino-Marina’s series on the Mexican elections.

    Washingtonpost.com was nominated for four national Emmys as well. For
    Outstanding Current News Coverage for Broadband, we were nominated for Travis Fox’s, ” Romania’s Hopes Lie With The European Union.” For Outstanding Documentary/Non-Fiction Programming for Broadband, we received three nominations: Ben de la Cruz for ” Being a Black Man,” Pierre Kattar’s, “Contamination and a Crusade ,” and Travis Fox’s, “Crisis in Darfur Expands.” Unfortunately, we didn’t take home any awards, but you can see the list of winners here.

    Brian Krebs’s Security Fix was named one of the 100 best blogs on the Web by PC World Magazine.

    The National Association of Black Journalists named the “Being a Black Man” project a winner of its 2007 Salute to Excellence award.

    “Being a Black Man” was also a recipient of the 2007 Casey Medal for Meritorious Journalism. Judges said the project “makes an important contribution to racial dialogue in our nation’s capital, integrating a huge amount of material into an attractive and navigable interface that encourages the visitor to sample, browse and dig deep.”
    Personnel

    Amy Kovac started as a senior metro producer on September 10.
    Jon DeNunzio started as sports editor on September 27.

    PRESS ROOM

    Diversity in the Digital Age: Complicated Issues, Sophisticated Storytelling (Poynter Online)

    PAULINE’S PICKS: WashingtonPost.com Creates Multimedia Story About A Special Cheer Squad (Editor & Publisher)

    Newspapers: Hook ‘Em Online (AP)

    INDUSTRY NEWS
    Adweek on news sites adding social networking features.

    An interesting piece from the Online Journalism Review on how people navigate slideshows.

    NYTimes.com’s Jim Roberts answered readers’ questions.

    BLOG BUZZ

    Gawker doesn’t like the way most newspaper sites organize their blogs, but has kudos for Dan Steinberg’s D.C. Sports Bog .

    Techcrunch discusses how MySpace News is framing content from washingtonpost.com, among others.