5 Ways Retailers Can Fight Back Against Prime Day. Could One Be Amazon's Achilles Heel?

The ecommerce giant has its weaknesses, experts say

If ecommerce platform Amazon was a hero from ancient Greece, it might be Achilles, the demigod warrior who appeared unbeatable on the battlefields of Troy.

As anyone familiar with the origin of “Achilles heel” knows, his well meaning mother hoped to save him from his fate, which was to die in the Trojan War, by dipping him in the River Styx and gifting him with invincible skin. She held him by his heel, though, creating a point of vulnerability that would, in the end, fulfill his tragic destiny.

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