2010’s Best And Worst Men’s Magazine Cover Subjects

On Monday FishbowlNY reported that Lady Gaga was 2010’s leading cover girl for monthly and biweekly magazines.  Although Gaga was everywhere last year, there were some other celebs that held their own while gracing the covers of men’s magazines.  Top male titles GQ, Details, Esquire, Men’s Journal, and Men’s Health featured a smorgasbord of A-listers that went either boom or bust at newsstands in 2010.  Here’s the scorecard (all results are courtesy of the Audit Bureau of Circulations Rapid Report):

GQ’s top-selling cover went to Rihanna who posed topless for the January issue.  Funnymen Tracy Morgan, Paul Rudd, and Zach Galifianakis each had a separate GQ cover in August and sold the second most copies for the year.  Apparently GQ readers are firmly on board with Team Edward because Taylor Lautner’s July issue was the lowest seller of 2010.

Twilight leading man Robert Pattinson was plastered on the cover of Details 10th anniversary issue in March – the year’s bestseller.  Mad Men’s Jon Hamm was not as fortunate as his October cover was Details least successful issue through November.

Gossip Girl star Blake Lively did not fare well as an Esquire cover girl — her February issue was the title’s worst seller for the year.  Javier Bardem also floundered at newsstands as his October cover sold the least copies of any Esquire that featured a man on the cover.  Box office golden boys Leonardo DiCaprio and James Franco ranked first and second respectively in Esquire’s bestsellers for 2010.

2010 was a year to forget for Mel Gibson in just about every way possible.  Mad Mel appeared on the cover of Men’s Journal’s February edition – the year’s biggest flop for the magazine.  Robert Downey Jr. rode the momentum of Iron Man 2 to headline 2010’s most successful Men’s Journal issue back in May.

Relative unknown model/actor Sean Faris graced the cover of the year’s highest selling Men’s Health issue (there must be a ton of health conscious Never Back Down fans).  The low seller for Men’s Health was True Blood cast member Ryan Kwanten.