Zales Jewelers Gets Heat for Putting a Lesbian Couple in Its Holiday Ad

Brand is accused of 'normalizing sin'

A new ad from Zales Jewelers is just what you'd expect of a jewelry brand at the outset of the holiday season—30 seconds of beautiful couples, sparkly rings, heartfelt music and emotional voiceover. But its inclusion of one same-sex couple has some people up in arms.

Roo Powell is freelance contributor to Adweek.
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