Your Aunt Has a Deal: Vote Nov. 6, and She’ll Stop Embarrassing You on Instagram

Another generational message aims to get millennials to the polls

One vote could mean an end to cringe-inducing comments from an older relative thanks to The Big Deal 2018. Hook Studios

Millennials and voting-age Gen Z Americans are a huge focus of attention in this year’s get-out-the-vote efforts, largely because, if they break their pattern of low turnout at the polls, they could have a huge impact on the Nov. 6 midterm elections.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."