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Millennials and voting-age Gen Z Americans are a huge focus of attention in this year’s get-out-the-vote efforts, largely because, if they break their pattern of low turnout at the polls, they could have a huge impact on the Nov. 6 midterm elections.
Not all ads taking a generational approach have been roundly praised. Some felt a snarky campaign that recently pitted Baby Boomers against millennials was ageist and insulting to older voters. So can you strike a balance of poking fun at voters of a certain age without seeming divisive?