Won’t You Get in Alan Thicke’s Bed for a Good Cause?

JWT helps organize Habitat for Humanity auction

Perfectly coiffed former Growing Pains patriarch Alan Thicke rolling around on a luxurious king­-size bed: dream or nightmare? It's for a good cause, so be a sport and play along.

Thicke certainly does. The 67­-year-­old actor, talk show host, reality star and Paula Patton ex­-father-in-law is working hard to sell that piece of castoff furniture. He lolls about on his high-thread­-count sheets, eating donuts and reading fake books. While mostly horizontal, he even tags the footboard and autographs some head shots. "Nobody asked for these—I just like signing my face," he says.

You want to own that beautiful mahogany frame (not mattress), you say? You're in luck. Bidding happens online Nov. 22.

The stunt, found at AlanThickesBed.com, is a fundraiser for Canadian nonprofit resale chain ReStore, and proceeds from the auction will go to Habitat for Humanity. The videos come from JWT Canada, which plans a social media campaign that will follow the bed from Los Angeles to Toronto.

Credits below.


Client: ReStore/Habitat for Humanity

Agency: JWT Canada

Chief Creative and Integration Officer: Brent Choi

Creative Director: Ryan Spelliscy

Art Director: Dan Bache 

Copywriter: Henry Park

Senior Producer: Shelby Spigelman

Account Team: Lezlie Grossman, Kathleen Dusk, Corrine Luxon, Victoria Radziunas, Melanie Reiffenstein

Client Team: Rob Lee, Lisa Bogart, Joanna Dwyer

Digital Design Team: Patrick Schroen, Bruno Medugno

Director: Only Child (Mike Andrews, Daniel Mabe)

Director of Photography: Roman Jakobi

Production Company: Descendants TV 

Executive Producers: Tasha Litt, Gerard Cantor

Producer: Anton Laines

Postproduction: Alter Ego, AXYZ   

Editing House: Saints Editorial

Editor: Raj Ramnauth

Executive Producer: Michelle Rich

Colorist: Clinton Homuth        


Flame Artist: James Andrews, AXYZ

Producer: Karen Huybers

Music: Silent Joe

Creative Director: Trevor Allan

Producer, Music Supervisor: Jane Heath