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When the billboard went up across London, its creators at agency BBH knew it would provoke a strong reaction. The bold line read, “Cancer won’t be the last thing that f*cks me,” across a close-up image of a woman’s naked torso.
The ad was part of a campaign from nonprofit GirlvsCancer addressing stigma surrounding cancer and female sexuality. Within three months of its release, the U.K.’s Advertising Standards Authority (ASA) banned the ad, deeming it “likely to cause serious and widespread offense.”
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