Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Last spring, Travel Oregon, with its agency Wieden + Kennedy Portland, introduced a fantastical, animated world that showed the state in a “slightly exaggerated” way. There were giant rabbits cavorting in rainbow fields of tulips, whales swimming through sun-kissed skies…and a few more quirky embellishments about the unique nature of life in Oregon.
Today, Travel Oregon and W+K are at it again as they launch the second iteration of the campaign. This time, their depiction of the agency’s home state is “only slightly (more) exaggerated.”