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Last spring, Travel Oregon, with its agency Wieden + Kennedy Portland, introduced a fantastical, animated world that showed the state in a “slightly exaggerated” way. There were giant rabbits cavorting in rainbow fields of tulips, whales swimming through sun-kissed skies…and a few more quirky embellishments about the unique nature of life in Oregon.
Today, Travel Oregon and W+K are at it again as they launch the second iteration of the campaign. This time, their depiction of the agency’s home state is “only slightly (more) exaggerated.”
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