W+K Ads Show How Stunning VR Helps People With MS Reconnect With Their Passions

A vicarious thrill

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Imagine doing the thing you love the most. Then imagine you can't do it anymore, because of a debilitating disease.

That's what happened to the two multiple scelorisis sufferers featured in a new campaign from the National MS Society. With a little help from virtual reality tech—and their friends—both got a fresh taste of their old passions. 

Created by Wieden + Kennedy, one two-and-a-half minute ad features Steve Bettis, a San Diego resident who started surfing when he was 9 years old, and who continued until after he was diagnosed with MS in 2006, at age 57. 

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