With a Skilled Labor Shortage Ahead, Timberland's New Ads Are Also a Recruitment Drive

Real workers feature in brand’s new direction

The numbers around blue collar jobs are promising. In 2017, according to government data, over 400,000 construction and manufacturing jobs were created in the U.S., showing that there is ample work in the trades. Yet, there is a considerable gap between the number of jobs available and those entering skilled trades like plumbing, electrical, manufacturing and, of course, construction.

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