With a Little TLC, This Swedish Magazine Ad Will Turn Into a Pot of Flowers

One man’s trash is another man’s springtime decor

The ad, which is made from plantable seed-paper, promotes a flower pot that consumers can use to plant the seeds, which come from flowers including snapdragons, catchflies and daisies. Clas Ohlson

Interactive magazine inserts are apparently becoming a thing in Sweden. First, Ikea came at us with an ad that pregnant women could pee on to reveal discounts on a crib, and now Swedish hardware chain Clas Ohlson has concocted a similar idea (albeit, one that’s less … bizarre) to sell its gardening paraphernalia.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.