Why the Ikea Ad That You Pee on Is (Maybe) Not as Weird as You Thought

Åkestam Holst gives us the backstory

Ikea

Ikea is no stranger to generating buzz with its advertising. But the brand’s first viral ad of 2018 is unusual, even so.

The Business of Marketing

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@nudd Tim Nudd is a former creative editor of Adweek.
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