Will Vinton, Claymation Pioneer and Father of The California Raisins, Has Died at Age 70

His work included Domino's The Noid and the animated M&Ms

It’s rare enough for an ad campaign to break into pop culture in any lasting way, but even among that elite roster, The California Raisins are in a class of their own. In the 1980s, the animated band of wrinkled and purple R&B singers were absolutely everywhere, starting in TV ads and soon branching out into musical records, holiday specials and endless merchandise.