Will pull-string CEO be unmade in China?

Following its second recent recall of millions of potentially unsafe toys made in China, Mattel has launched a new offering: the Robert Eckert Doll. Perhaps you saw the ads in major newspapers like The New York Times and Wall Street Journal? He’s the company’s CEO, and when you pull his string he says: “Our long record of safety at Mattel is why we’re one of the most trusted names with parents. And I am confident that the actions we are taking now will maintain that trust.” Eckert’s also the star of a video on Mattel’s Web site. His tented hands remind me of Mr. Burns from The Simpsons, which is always a good role model for such a fine "executive toy." But one more fiasco, and Robert Eckert could be the next item Mattel is forced to recall. On the bright side, think what a collector’s item he’ll become!

—Posted by David Gianatasio