Will pull-string CEO be unmade in China?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Following its second recent recall of millions of potentially unsafe toys made in China, Mattel has launched a new offering: the Robert Eckert Doll. Perhaps you saw the ads in major newspapers like The New York Times and Wall Street Journal? He’s the company’s CEO, and when you pull his string he says: “Our long record of safety at Mattel is why we’re one of the most trusted names with parents. And I am confident that the actions we are taking now will maintain that trust.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in