Wieden + Kennedy Made Another Wild Music Video for Portugal. The Man

Creating a music video is a dream job for any ad agency. Yes, you're selling a consumer product of sorts, but the framework is way more art than advertising—and you don't have to shove a product in anyone's face. Wieden + Kennedy in Portland, Ore., has had the good fortune of making music videos lately for a local band that's suddenly made it big—Portugal. The Man. W+K started with "Rich Friends," and then created the "politically charged yet epic, sync-friendly video" for PTM's global hit "Feel It Still." Today, W+K's third music video for PTM drops, for the new single "Live in the Moment," and it's got it own peculiar charms, particularly for those who like cars, skateboards, rebellion and oversized puppets. [kickout id="1"] The piece speaks for itself. But W+K creative director Erik Fahrenkopf offers a fairly epic quote in the press release: The guys from Portugal. The Man asked us to create a music video for their single "Live in the Moment." We said, "Yes!" Then we said, "Hold on, when's it due?" And they were like, "I don't know; you should talk to our manager, Rich." And Rich said, "Real soon." We said, "What if we worked with Lance Woolen* to build a 10-foot puppet and had him ride around on a Cadillac like it was a skateboard, and then he gets chased by a 10-foot cop on top of a giant Segway?" Rich said, "I don't know, lemme ask the band." They said, "That sounds pretty stupid. Can we shoot it next Thursday?" We said, "How about Wednesday?" And they said, "Wednesday's actually better." And we said, "Let's shoot in Portland, with a local crew. Even the stuntman." And they said, "Stuntman?" And we said, "Yeah, we're gonna kickflip a Cadillac." And they said, "If we don't total the Cadillac, can we have it?" And we said, "Of course." W+K clarifies that it totaled the Cadillac. And the backup Cadillac. See the agency's previous two PTM videos below. [kickout id="2"] [kickout id="3"] CREDITS "Live in the Moment" – Portugal. The Man Client: Portugal. The Man Band Members John Gourley, Zachary Carothers, Kyle O'Quin, Jason Sechrist, Zoe Manville, Eric Howk Label Atlantic Records Band Manager Rich Holtzman Agency: Wieden + Kennedy, Portland, Ore. Creative Directors Jason Kreher, Max Stinson, Erik Fahrenkopf Integrated Production Broadcast Producer Robert Saxon, Julie Gursha Directors of Production Mike Davidson, Matt Hunnicutt Business Affairs Brian Cook, Amber Lavender Traffic Manager Tim Bell Creative Manager Emily Norman W+K Studios Animators Alex Bernard, Adam Sirkin, Oliver Rokoff, Daniel Ortiz Motion Producer Saira Weigel Production Company W+K Productions Director Aaron Brown Line Producer Rachel Gardell Director of Photography Bobby Bukowski Puppet Fabrication Lance Woolen Editorial Company Joint Editor Eric Hill Assistant Editor Kevin Alfoldy Post Producer Catherine Liu, Jen Milano Post Executive Producer Leslie Carthy VFX Company Joint Colorist David Jahns Visual Effects Leif Peterson, Stefan "Pilon" Lectez, Robert Murdock, Noah Poole Producer Annie Rosick VFX Executive Producer Alex Thiesen Mix + Sound Design Company Joint Audio Mixer Noah Woodburn Assistant Audio Mixer Natalie Huizenga Song (if applicable) "Live in the Moment" Music + Sound Design Executive Producer Leslie Carthy, Alex Thiesen

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Wieden + Kennedy Made Another Wild Music Video for Portugal. The Man

Aaron Brown directs 'Live in the Moment'

Tim Nudd

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Tim Nudd