W+K's New Music Video for Portugal The Man Is an Interactive Toolkit for the Resistance

Easter eggs point to political resources

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Alaskan rock band Portugal The Man just released its long-awaited music video for the single “Feel It Still.” And with help from Wieden + Kennedy, it’s made the experience a lot bigger than ear candy: It’s a social justice tool.

Directed by Ian Schwartz and fourclops ::) via Prettybird, with interactivity powered by Wirewax, the video is packed with Easter eggs to fuel what it’s calling #theresistance—including a direct-dial to the White House, a video explaining the legal rights of protestors, donation sites for Planned Parenthood and the ACLU, custom protest posters, and stencil kits for resistance graffiti.



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