Why Run a Marathon? This Wonderfully Fun Ad From Iceland Has Lots of Good Reasons

Shot in just two days, the spot is a film lover's delight

You better run. Marino Thorlacius

There are times when creatives sigh heavily, slump their shoulders and give themselves a facepalm when they see other work—not because it’s bad, but because the concept was right in front of them the whole time. That’s the reaction many might have to a new marathon ad out of Iceland.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.