Why Rogue One Faces Marketing Challenges That No Other Star Wars Movie Has

How the first non-Episode film is rolling out differently


Here we are, about two months out from the release of a new Star Wars movie, Rogue One: A Star Wars Story. It's safe to assume at least a decent percentage of you are waiting anxiously to head to theaters and journey once more to a galaxy far, far away. But the marketing and advertising for the movie has faced, and will continue to face, some interesting challenges that haven't been in front of previous movies.

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