Apple's '1984' Rises Again With Its Call to Resist an Orwellian Nightmare

A 33-year-old spot is relevant once more

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“1984,” the Ridley Scott-directed, Lee Clow and Chiat/Day brainchild that aired during Super Bowl XVIII was a watershed moment for advertising. With its dystopian imagery, bleak symbolism and powerful message, it is required viewing and a true masterpiece.

Reconnecting to this landmark spot at this moment in our country’s history, 33 years after its original airing, is serendipitous—with news that copies of Orwell’s novel are now flying off the shelves. Depending on your socio-political circles—aka, your Facebook feed—you may or may not have entertained notions that we are suddenly living in a new Orwellian age.

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