'Whopper Detour,' Burger King's Masterpiece of Trolling, Wins Direct Grand Prix at Cannes

Plus two golds in Direct and four golds in Media

CANNES, France—Where exactly do you end up when you take a “Whopper Detour”? On stage at the Cannes Lions, apparently. That’s where Burger King and agency FCB New York tonight picked up a Grand Prix in the Direct Lions, along with six gold Lions across two categories.