‘Whopper Detour,’ Burger King’s Masterpiece of Trolling, Wins Direct Grand Prix at Cannes

Plus two golds in Direct and four golds in Media

FCB New York's stunt for Burger King gave fans a 1-cent Whopper coupon, but only if they went to a McDonald's first. Burger King

CANNES, France—Where exactly do you end up when you take a “Whopper Detour”? On stage at the Cannes Lions, apparently. That’s where Burger King and agency FCB New York tonight picked up a Grand Prix in the Direct Lions, along with six gold Lions across two categories.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."