AdFreak

Who Is Louise Delage? The Troubling Truth Behind an Overnight Instagram Success

When likes act as enablers

By Angela Natividad

September 29, 2016

We all know a girl like Louise Delage. You've been on Instagram for years and are scraping by with 50 likes on a good day—then she appears on the scene, with her fun little life, and cultivates over 16,000 followers in a few months.

Angela Natividad

Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.

Recommended articles
Related Articles

Creativity

This Mars Snack Brand Got Nonactors to Act in a Commercial, and the Results Are Pretty Funny

By Angela Natividad

Creativity

A Little Boy Puts Santa on a Diet in Grocery Chain’s Cute Christmas Ad

By Angela Natividad

Creativity

This Chocolate Ad Brings Arrow-Slinging Cupid to Vivid, Violent Life for Valentine’s Day

By Angela Natividad

Creativity

This Condom Brand’s Messenger Bot Analyzes Your Voice and Tells You How Sexy It Is

By Angela Natividad

Microlearning
View All


It’s Time to Forget Cookies and Focus on People


How to Use Video at Every Stage of the Customer Journey


Understanding How Social Values Can Help Brands Build Trust and Make Connections


Connected TV Enables Effective Audience-First Advertising

You Might Like


The Renaissance of Contextual Targeting

By Oracle Advertising


The Metaverse Explained

By Dept


Can the Digital Ad Experience Be Saved?

By Viant


How Data Collaboration Opens a World of Possibilities for Marketers

By Maureen Noonan