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Just like stocks, STDs are “publicly traded” and can obviously make sex a high-risk activity–which is the key insight driving a new, data-fueled project for condom brand LifesStyles in Australia.
The New York office of Agency FCB/Six has developed a stock market-inspired campaign platform called “Publicly Traded,” a website that uses real-time Australian search engine activity about sexually transmitted diseases to create visualizations similar to stock price charts and an “STI Index.” (With STI, standing for sexually transmitted infection, being the more popular term for STD in the region.)
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