When STDs Go Up, Condom Prices Come Down, Thanks to This Data-Driven Campaign

LifeStyles and FCB/Six, inspired by stock markets, call the project 'Publicly Traded'

The campaign tracks real-time data around specific sexually transmitted diseases as if they were stock prices. LifeStyles

Just like stocks, STDs are “publicly traded” and can obviously make sex a high-risk activity–which is the key insight driving a new, data-fueled project for condom brand LifesStyles in Australia.

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@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.