What You Need to Know on Day 4 of Cannes Lions

Breaking news about tech competitors Facebook and YouTube

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Hello from sunny Cannes, where things heated up on Wednesday thanks to the tech companies.

The day started with a fantastical storytelling experience at Facebook Beach, ended with a show-stopping performance by Travis Scott on Spotify Beach, and two tech companies broke some news in between.

At a Google press breakfast, YouTube released its new Creative Suite to help marketers make better ads. The service includes storytelling tools and data-rich insights, giving brands the ability to see how viewers respond to videos and to tweak them in real time.



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