What Does an 'All-American Family' Look Like? HP Created a Challenge to Show the New Reality

Lessons learned in new film celebrating inclusion

To most people, the image of an “all-American family” consists of a heterosexual white man, woman and children. 74 percent of 2,000 people surveyed in an HP-commissioned study believed that the typical household in this country fits the generational and societal “white picket fence” stereotype. However, according to the 2010 U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in