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If you know what this billboard means just by looking at it, you're cool. If you don't, you're probably in need of some schooling. Maybe, at the end of the lesson, you'll buy a billboard of your own. That's what Clear Channel Canada hopes, anyway.
Last month, alongside Universal Music Canada, rapper (and grandpa dancer) Drake erected an enigmatic 30-by-60-foot posting that read, "The 6 God is Watching," alongside a highway in Toronto, his hometown.
In Clear Channel's telling, passersby noticed the billboard and posted photos to Twitter and Instagram, where speculation about its meaning snowballed into news coverage, none of which was helped by an equally cryptic post on Instagram from Drake himself.