What American Express and Marriott Have Learned From Their 50-Year Partnership

From launching a rewards program to delivering the optimal customer experience

CANNES, France—Marriott International CMO Karin Timpone didn’t make it to Cannes in 2018. She was sitting in “a windowless room” with her IT team working on the launch of Marriott Bonvoy, the customer rewards program that brings together 30 Marriott brands.

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