Out of Home Advertising News

On One of OOH’s Largest U.S. Displays, Weedmaps Wishes ‘Happy 4:20’ to L.A. Every Day

The online brand is the only cannabis advertiser on the massive, new display

weedmaps billboard
Weedmaps takes over the massive board overlooking I-10 for a minute each day at 4:20 p.m.New Tradition
Terry Stanley
By T.L. Stanley

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A handful of cannabis buds have been artfully stacked and lovingly photographed for a massive outdoor ad with the tagline, “Happy 4:20 LA.”

And if you miss this friendly pot-centric greeting one day, you’ll have plenty of chances to see it again because sponsor Weedmaps plans a yearlong takeover of the space every afternoon at precisely that celebrated smoke-out moment.

And this isn’t just any billboard—it’s one of the largest digital displays in the country that launched Monday in downtown Los Angeles, the top U.S.

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Terry Stanley

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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