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A handful of cannabis buds have been artfully stacked and lovingly photographed for a massive outdoor ad with the tagline, “Happy 4:20 LA.”
And if you miss this friendly pot-centric greeting one day, you’ll have plenty of chances to see it again because sponsor Weedmaps plans a yearlong takeover of the space every afternoon at precisely that celebrated smoke-out moment.
And this isn’t just any billboard—it’s one of the largest digital displays in the country that launched Monday in downtown Los Angeles, the top U.S.