We Finally Learn the Fate of the Bud Knight, Who Was Seemingly Slain in Super Bowl Combat

Final Four viewers will see his Jon Snow moment

It's hard to keep a good knight down. Bud Light

In terms of shock and “ahhhhh!”, few Super Bowl ad moments can measure up to this year’s brutal head-crushing suffered by the Bud Knight at the hands of Gregor “The Mountain” Clegane.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."