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Being a teenager is tough. For any victim of bullying, social media adds fuel to the fire. Wunderman Buenos Aires created a cyberbullying campaign for the Argentina-based telecommunications company, Movistar.
What sets this campaign apart from other cyberbullying ads is how it’s told: in two parallel timelines where the viewer can select which version to watch by turning their phone.
Think of it as a choose your own adventure where the viewer has to decide which option is the lesser of two evils.
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