Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Being a teenager is tough. For any victim of bullying, social media adds fuel to the fire. Wunderman Buenos Aires created a cyberbullying campaign for the Argentina-based telecommunications company, Movistar.
What sets this campaign apart from other cyberbullying ads is how it’s told: in two parallel timelines where the viewer can select which version to watch by turning their phone.
Think of it as a choose your own adventure where the viewer has to decide which option is the lesser of two evils.