Watch This Man Ambush Smokers at the Point of Sale With a Brutally Personal PSA

Because smoking doesn't have to kill you to ruin your life

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Even if your smoking habit doesn't kill you, it can still make you miserable.

A new PSA from the Brazilian state of Paraña illustrates that point quite effectively with this long-form story of a middle-aged man whose generally happy life is marred by an illness that waited 14 years after he quit smoking to strike.

In a dulcet voiceover, João Cândido introduces introduces himself as a grandfather, professor and president of his Rotary Club. Then, in a reality-style portion of the clip, he plays a vendor at a newsstand, selling cigarettes to customers, with a twist.



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