Watch This Ad Agency Tell Its Staffers They Have to French Kiss Their Clients

Their reactions are pretty great

Plenty of agencies describe themselves as full service, but one really wants to take that commitment to the next level.

At least, that's the premise of a video Geometry Global Paris made as an uncomfortably literal love note to marketers, celebrating the new year. In the clip, staffers at the agency are informed that, in 2015, they'll be required to pucker up and French kiss their clients—because what better way to show the agency's French-ness and devotion to its work?

Naturally, the whole thing is all a joke, but the reactions are pretty excellent. Some employees register, as you might expect, bewilderment. Others blurt out the sort of desperation for intimacy that can only come from marathon late nights in the office working on mind-numbing campaigns. Others still get indignant, which might be most surprising, given agency staffers are basically paid to debase themselves for clients on a regular basis.

The smartest guy by far starts bargaining for a bonus. At least he understands the terms.

Via Design Taxi.