Volkswagen Powered an Entire Music Video With an Electric Car Battery, and Fans Were Into It

Nord DDB brings back a 1995 Swedish dance hit

Swedish artist Rein covers the 1995 Eurodance track 'Electric' in a video whose production was solely powered by an e-Golf battery. Nord DDB

Few things spark more well-deserved skepticism than the phrase “branded music video.” But Volkswagen and agency Nord DDB came up with one that steers clear of being cringeworthy and falling into the usual product-worship clichés.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."