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Few things spark more well-deserved skepticism than the phrase “branded music video.” But Volkswagen and agency Nord DDB came up with one that steers clear of being cringeworthy and falling into the usual product-worship clichés.
“Electric” is a cover of Swedish artist Leila K’s 1995 track from the Eurodance era, this time covered by another Swede: electro punk musician Rein.
To promote its investment in 100 percent electric cars, Volkswagen created a video for the cover and powered the shoot off just one battery from an e-Golf:
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