If you like puppies, bikinis, babies, dinosaurs, pirates, Carmen Electra and Abraham Lincoln, then have I got the Super Bowl ad teaser for you.
Volkswagen, always a highly anticipated advertiser in the big game, has dedicated this year's promotional clip to mocking the many clichés of crowd-pandering Super Bowl spots—much as FedEx did years ago with its Burt Reynolds spot. Admittedly, VW has been known to crack a few of these chestnuts themselves (including the three-fer of a costume, child and dog.)
So, which of these curious characters will actually appear in the automaker's Super Bowl commercial? Based on the complete disconnect from 2012's awesome teaser and that year's somewhat disconnected game-day ad, the answer might be none of them. But I'll keep my fingers crossed for a baby-stealing Abe Lincoln.
This year's teasers and official spot for VW are being created by San Francisco-based agency Argonaut, ending the brand's multi-year run with Deutsch. For lots more Super Bowl advertising coverage, check out Adweek's Super Bowl Ad Tracker.
The Fans. The Brands. Social Good. The Future of Sports. Don't miss the upcoming Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. Early-bird passes available until Oct. 26. Register now.