Volkswagen and BBH Hilariously Capture the Unique Pressures of Running a Small Business

It's the agency's first work for VW's commercial division

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We all know running your own business isn’t easy. But sometimes the devils are in the details, such as how you’re going to manage your own limited schedule or whether a repair truck will arrive in time to avert a wedding disaster.

In its first work for Volkswagen Commercial Vehicles, agency BBH London captures these moments (some with higher stakes than others) with dry wit and excellent comedic delivery.

In the campaign, built around the brand promise “Working With You,” we see how business owners confront the scheduling issues—and how VW’s services and features play into each scenario:



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