Cannes Lions

VMLY&R Collects the Inaugural Social and Influencer Grand Prix for Wendy's Work

The 'Keeping Fortnite Fresh' campaign took home the prize

To combat the frozen beef in the game, VMLY&R created a character that looked just like Wendy herself, with red hair and pigtails (though with a bit more weaponry).Wendy's, VMLY&R
By Diana Pearl

June 19, 2019

CANNES, France—VMLY&R took home the first-ever Social and Influencer Grand Prix at this year’s Cannes Lions Festival of Creativity for the “Keeping Fortnite Fresh” campaign it did for Wendy’s.

Diana Pearl

Diana is the brand marketing editor at Adweek and managing editor of Brandweek.

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