Cannes Lions

VMLY&R Collects the Inaugural Social and Influencer Grand Prix for Wendy's Work

The 'Keeping Fortnite Fresh' campaign took home the prize

To combat the frozen beef in the game, VMLY&R created a character that looked just like Wendy herself, with red hair and pigtails (though with a bit more weaponry).Wendy's, VMLY&R
Headshot of Diana Pearl
By Diana Pearl

June 19, 2019

CANNES, France—VMLY&R took home the first-ever Social and Influencer Grand Prix at this year’s Cannes Lions Festival of Creativity for the “Keeping Fortnite Fresh” campaign it did for Wendy’s.

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Headshot of Diana Pearl

Diana Pearl

Diana is the brand marketing editor at Adweek and managing editor of Brandweek.

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