VMLY&R Collects the Inaugural Social and Influencer Grand Prix for Wendy’s Work

The 'Keeping Fortnite Fresh' campaign took home the prize

To combat the frozen beef in the game, VMLY&R created a character that looked just like Wendy herself, with red hair and pigtails (though with a bit more weaponry). Wendy's, VMLY&R

CANNES, France—VMLY&R took home the first-ever Social and Influencer Grand Prix at this year’s Cannes Lions Festival of Creativity for the “Keeping Fortnite Fresh” campaign it did for Wendy’s.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.