Vital Farms Calls 'Bullsh*t' on Free-Range Eggs With the Help of Vengeful Chickens

The agency Preacher is behind the campaign

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Heaven help you, “Sunshine Acres,” “Green Hilltop Farms,” and others of your ilk that use “cage free” and “free range” as your marketing badge of honor.

Not only are the hens from Vital Farms calling bullsh*t on that kind of advertising, they’re fighting back, literally and physically, against what they consider to be confusing and misleading claims. Beast mode, indeed.

A bird named Claudia, for instance, flips a switch and brings the pain, in the form of flashing lights and screeching sirens that interrupt a corporate meeting at the so-called “Sunshine Acres.”



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in