Vital Farms Calls 'Bullsh*t' on Free-Range Eggs With the Help of Vengeful Chickens

The agency Preacher is behind the campaign

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Heaven help you, “Sunshine Acres,” “Green Hilltop Farms,” and others of your ilk that use “cage free” and “free range” as your marketing badge of honor.

Not only are the hens from Vital Farms calling bullsh*t on that kind of advertising, they’re fighting back, literally and physically, against what they consider to be confusing and misleading claims. Beast mode, indeed.

A bird named Claudia, for instance, flips a switch and brings the pain, in the form of flashing lights and screeching sirens that interrupt a corporate meeting at the so-called “Sunshine Acres.”

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