Visual Design Tools Need to Be Revamped to Help Improve Advertising Creative

Novices should have the opportunity to make outstanding work, too

There's more great creative than ever, but there's even more ineffective creative. Shutterstock

Much has been said about the flip in the consumer/brand relationship. Consumers are now the trend-makers as brands and businesses are pivoting in their marketing strategy based on customer-driven insights. Consumers in 2019 expect this level of marketing fingerspitzengefühl, not only from big brands but also from smaller agencies and businesses.

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@weissl Lou Weiss leads Shutterstock's global marketing teams as chief marketing officer.