Virgin Voyages Hid 50 Posters Around London. Find One, and You'll Get Into a VIP Event

Mother based the design on Shackleton's call for explorers

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If you’re bar hopping in London this weekend, keep one eye on the wall decor. You might just spot a golden ticket to one of the season’s most VIP events.

Virgin Voyages, the Richard Branson-affiliated cruise line that’s nearing launch, has worked with agency Mother New York to develop 50 posters that have been hidden across London. Anyone who finds one should rip it off the wall asap, because it doubles as an invite (with a guest) to the brand’s exclusive “Scarlet Night” event on May 21.

Branson,

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