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Why take a car when you can take the train? It won't get your back all sweaty.
In a pair of risqué ads by TMW, British transport company Virgin Trains is using couples to illustrate why trains are better than cars or planes. In each ad, a couple talks about a good experience on the train; another talks about a bad experience on either of the other transport options.
The hook is that you can't quite tell who is who, and it kinda sounds like they're all talking about sex.
The first spot is about flying, which kicks off with one couple comparing sizes.
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