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Virgin Media Tells Uplifting Story About a Skate Crew For Marginalized Communities

The ad follows young skateboarder Aamira, who regains her confidence after joining Melanin Skate Gals & Pals

Virgin Media Tells Uplifting Story About a Skate Crew For Marginalized Communities — The ad stars Aamira, part of Melanin Skate Gals & Pals, a London-based group of skaters from Black, ethnic minority and queer backgrounds.Adam&Eve/DDB

By Brittaney Kiefer

February 7, 2022

A skate crew in London that aims to empower marginalized communities is the inspiration for a new campaign from British telco Virgin Media.

Brittaney Kiefer

Brittaney is Adweek's European creativity editor.

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