Verizon's Outdoor Campaign Focuses on the End of One-Size-Fits-All Family Plans

The 360 campaign includes TV, digital and social as well

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The idea of one size fitting everyone should definitely not apply to a lot of things. Scarves and handbags, sure. But clothes, shoes and most other things? Probably not. Verizon is using its latest marketing campaign to highlight another instance when one size fits all should not be a thing: unlimited wireless plans for your family.

The brand announced today that it’s putting an end to its one-size-fits-all family plan in favor of unlimited plans that fit all kinds of families with different needs.



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