Van Gogh Bnb Takes the Creative Effectiveness Grand Prix at Cannes

Leo Burnett adds another award to its collection for the campaign

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CANNES, France–Impact was key in selecting the campaign that would take home the Grand Prix in Creative Effectiveness at Cannes this year. “Van Gogh Bnb” from Leo Burnett Chicago for The Art Institute of Chicago displayed immense impact by creating incremental attendance of 133,000 visitors at the institute and generating $2 million of incremental revenue, all with just $500,000 investment.

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