Unilever’s Pot Noodle Bashes Trump With Ad Suggesting Literally Anyone Can Be President

Even Gary the bricklayer!

Headshot of Tim Nudd

The task of poking fun at Donald Trump continues to fall to non-American brands.

Following a Lebanese nut brand's blunt front-page newspaper ad on Inauguration Day, Unilever-owned Pot Noodle, based in Wales, has unleashed a comic commercial showing the rise to power of "Gary" the bricklayer—a man whose public antics closely mirror Trump's.

Check out the spot here, from agency Lucky Generals: 

You can even be British and become U.S. president now, evidently.

Trump has not weighed in, sadly, even though this is the second Unilever brand to come out against him—Ben & Jerry's, of course, being the first. 


@nudd Tim Nudd is a former creative editor of Adweek.
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