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Brands that have weighed in on Friday’s inauguration of Donald Trump as the U.S. president have mostly tiptoed around the issue with cryptic or broad messaging. But not Al Rifai, a Lebanese nut brand, whose front page ad on Saturday in The Daily Star newspaper is nothing if not frank.
“The world has gone nuts,” says the headline, above a product shot and below the paper’s coverage of Trump’s big day—and the conflicting reactions to it.
The agency behind the ad, République in Beirut, tells AdFreak that a photo of the front page has gone viral in the Middle East, with more than 100,000 shares through Saturday afternoon.
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